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Chatbots and Conversational Marketing: The B2B Marketer’s Guide How to take advantage of chatbots to drive conversion and generate sales-ready leads. B2B marketing thrives on effective communication, yet many strategies miss a crucial personal touch. At HOT IRON Digital, we emphasize conversational marketing to engage with your prospects genuinely and humanly. Integrating a responsive chatbot […]

20 Essential Social Media Statistics In 2024 As a social media marketer, statistics are your go-to tool. You dig into your analytics to find what content works best, helping you create more of what resonates with your audience. You also use statistics to understand audience demographics on each platform, guiding where to focus your efforts.

7 Unique Approaches to Scale Your Facebook Ads Scaling Facebook ads is an exciting milestone. It means you’ve nailed down a proven offer with the right target audiences, ready to scale up and elevate your business to the next level. But it’s not as simple as just increasing your budget and expecting a proportional increase

30 Essential LinkedIn Statistics You Need to Know in 2024 As consumers gravitate towards social media giants like Facebook and Instagram, savvy B2B marketers know that LinkedIn is the go-to platform for reaching key decision-makers and professional buyers. In Ireland, professionals also lean on this career-focused platform to network within their industry and scout for

How Much Does Facebook Advertising Cost In Ireland? Facebook advertising remains one of the most effective ways for Irish businesses to reach their target audience. However, the question on every marketer’s mind is: “How much does it actually cost?”  At HOT IRON Digital, we’ve compiled real data from our campaigns to give you a detailed

9 Facebook Ad Optimisation Tips To Supercharge Your ROAS When optimised well, Facebook ads are one of the best ways to generate revenue for your business. With proper optimisation, you can see your profitability skyrocket and your customer acquisition costs plummet. However, you need to learn how to optimise your ads to ensure your budget

Are Facebook Ads Worth It? Advantages & Disadvantages of Facebook Advertising With all the negative press and several of your friends deactivating their accounts, it might seem like Facebook’s popularity is waning. However, the platform is still going strong. Advertising on Facebook remains as effective as ever. To illustrate this, here are the recent results

Top Digital Marketing Agencies in Ireland (2024) Looking for a reliable digital marketing agency in Ireland without having to search through many websites on Google? We understand the struggle. We created a list of the best digital marketing agencies in Ireland. This list is designed to assist businesses in finding the perfect agency. Our goal

How Much Do Agencies Charge for Facebook Ads? When it comes to ad budgets, you need your investment to deliver the highest return. So, if you’re looking for Facebook ads agency pricing but aren’t sure where to start, in this article, we’ll explain different pricing structures, monthly fees, and associated costs you can expect to

What Services Does A Social Media Agency Offer? You’ve seen the social media success stories and decided you want to up your social media marketing game. Only, it’s a little challenging to get it right yourself. So it’s time to hire a social media agency, but you’re not quite sure what they can do for