Dublin’s Expert Social Media Advertising Agency for Facebook, Instagram, TikTok & LinkedIn Ads
At HOT IRON Digital, we create high-performing social media ad campaigns that drive real results — from ecommerce sales to B2B lead generation across Meta, TikTok, and LinkedIn.




Why Invest in Paid Social Media Advertising?
Paid social ads on platforms like Facebook and Instagram remain one of the most effective digital marketing channels for generating leads, increasing sales, and boosting brand awareness — especially for small and medium-sized businesses.
Your audience is already online. With billions of users active daily, the question isn’t if they’re there — it’s whether your ads are reaching them effectively. Instead of guessing where to spend your budget, work with a team that builds high-converting campaigns — backed by data and crafted for impact.
Reach Your Customers Fast
Social platforms give your business direct access to new and existing audiences. Whether they’ve heard of your brand or not, this is your chance to make a meaningful first impression with content that stops the scroll.
Precise Audience Targeting
We use Meta’s advanced targeting tools to build custom audiences based on detailed demographics, online behaviours, interests, and locations — ensuring your ad spend goes further and works harder.
A Market You Can’t Ignore
Over 5 million active users in Ireland scroll through social media every month. That’s a massive pool of potential customers — and we’re here to help you reach the right slice of it.
The Right Audience At The Right Time
Perfect audience targeting? Completed it.
At HOT IRON Digital, we don’t believe in guesswork. Our approach to Facebook and Instagram advertising is built around strategic audience targeting — reaching the right people, at the right time, with the right message.
Using Meta’s advanced targeting tools, we create highly specific audiences based on location, age, interests, and online behaviour. This ensures your digital marketing campaigns are efficient, cost-effective, and designed to generate real business results.
Whether you’re focused on growing locally or scaling across the country, our team builds ad campaigns that connect with your ideal customer. We tailor every message to fit the platform, the audience, and the moment — ensuring your brand stands out in a busy feed.
Why HOT IRON Digital?
We know you’re spoiled for choice when it comes to digital marketing agencies — but at HOT IRON Digital, we bring more than just services. We bring strategy, clarity, and real results that help businesses grow.
Experts in Social Media Ads
End-to-End Campaign Support
Data-Driven Decision Making
Scalable Marketing Solutions
Digital Marketing Services That Drive Real Business Growth
Custom Ad Campaigns Built for Your Business
Every business is different, so we don’t do one-size-fits-all. We build Facebook Ads, Instagram Ads, and Google Ads strategies around your specific objectives, ideal customers, and available budget — ensuring every euro delivers value.
Fast, Focused Campaign Launches
We understand the need for speed. Our team moves quickly from strategy to implementation, so your paid ads go live without unnecessary delays — and your results start rolling in sooner.
Marketing Expertise Without the Overhead
Gain access to expert digital marketers, creative designers, and ad specialists — without the cost of building an in-house team. From tracking tools to ad creatives, we take care of everything so you can stay focused on your business.
Our Services
Designed To Grow Your Business
Why Choose HOT IRON Digital for Facebook Ads?
With over 2 billion active users, Facebook remains one of the most effective platforms for paid social advertising. Our team uses Facebook’s advanced tools to build campaigns that reach the right people, deliver real results, and maximise your return on ad spend.
Even with privacy updates and tracking changes, our data-driven approach ensures your Facebook Ads remain effective — by focusing on the right audience, message, and creative.
Boost Your Brand Awareness
We craft engaging image and video ads that introduce your brand to new audiences, helping you stay visible and relevant in a competitive market.
Advanced Audience Targeting
Through Facebook’s targeting capabilities, we build precise audience segments based on location, age, interests, and behaviours — ensuring your ads reach those most likely to convert.
Increase Online Sales and Leads
We optimise your Facebook campaigns using real-time data, conversion tracking, and audience insights to improve performance, reduce wasted spend, and grow your revenue over time.
Is Instagram Advertising Right for Your Business?
Short answer: 100% yes — when done right.
Instagram is one of the most powerful digital marketing platforms for building brand awareness, connecting with your ideal audience, and driving ecommerce sales. With its visual-first format, Instagram Ads allow businesses to showcase products, tell their story, and engage with followers in meaningful ways.
At HOT IRON Digital, we help businesses leverage Instagram’s full advertising potential — from Meta-powered campaigns and Reels ads to influencer partnerships and retargeting strategies. Whether you’re a startup or an established brand, Instagram Ads offer a scalable way to boost visibility and generate real ROI.
Grow Brand Recognition with Creative Ads
We craft visually impactful ads designed to grab attention and strengthen your brand identity. From thumb-stopping Reels to carousel ads, we build campaigns that connect and convert.
Drive Ecommerce Sales Through Instagram
Turn engagement into action. Our Instagram ad strategies are built to move users from likes and follows to clicks and purchases — using custom audiences, optimised creative, and full-funnel ad setups.
Laser-Focused Audience Targeting
With over 1 billion monthly users, Instagram offers unmatched reach. We use advanced demographic targeting and behavioural data to make sure your ads hit the right audience — those most likely to engage, convert, and come back.
What Is TikTok Advertising – And Why Are Smart Brands Investing In It?
TikTok is no longer just a trend — it’s one of the fastest-growing digital advertising platforms in the world. For businesses looking to grow brand awareness, drive engagement, and generate sales, TikTok Ads offer a fresh, high-impact way to reach new audiences.
At HOT IRON Digital, we help businesses launch high-converting TikTok ad campaigns that combine data-driven strategy with creative content that cuts through the noise.
Whether you’re an eCommerce brand or a lead generation business, TikTok’s unique algorithm and full-screen ad formats offer incredible opportunities to scale fast and connect with customers in a way no other platform can.
Expand Your Reach with TikTok Ads
With over 150 million active users, TikTok is a goldmine for reaching Millennials, Gen Z, and increasingly, the 25–44 age group. We build TikTok campaigns that put your brand in front of the right people — when they’re ready to engage.
Boost Engagement Through Trends
By tapping into trending sounds, hashtags, and TikTok’s powerful For You Page algorithm, we help your brand content get discovered — and go viral. It’s not about having the biggest budget, it’s about the smartest timing and creative.
Build a Memorable Brand Personality
TikTok thrives on authenticity. We help you showcase your brand’s voice with playful, story-driven video ads that feel native to the platform — while still pushing clear calls to action that drive results.
What Are LinkedIn Ads — And Why Should B2B Brands Pay Attention?
If your goal is to reach professionals, business owners, and decision-makers, LinkedIn Advertising is your direct line to the people who matter. At HOT IRON Digital, we create high-impact LinkedIn Ad campaigns designed for B2B lead generation, brand positioning, and professional engagement.
Unlike other platforms, LinkedIn gives you the tools to target by job title, industry, company size, and more — making it the go-to platform for businesses looking to build trust and drive qualified leads in a professional setting.
Grow Your Business Network
With LinkedIn’s business-first user base, you can put your brand in front of the right audience — from CEOs and managers to buyers and consultants. We help you reach key decision-makers aligned with your goals and industry.
Boost Professional Engagement
We craft thought-provoking ad creatives and sponsored content that encourage meaningful interaction. Build authority, drive conversations, and nurture relationships that turn into long-term business opportunities.
Generate High-Quality B2B Leads
From Lead Gen Forms to sponsored InMail and website retargeting, LinkedIn Ads allow us to capture and convert warm prospects who are actively looking for services like yours — with real-time tracking and performance optimisation every step of the way.
Our Pricing Promise
Packages to suit every small business.
HOT IRON Digital has taken the mystery out of agency fees with our clear breakdowns and purpose-built packages to suit all businesses. If you’d like to discuss further or need something a little more flexible, book a call with us!
Trial | Trial | Starter | Advanced | Elite | Ultimate |
---|---|---|---|---|---|
|
|
|
|
|
|
Included Hours | 10 | 15 | 30 | 45 | 75 |
Term | 1 Month + €250 for AdSpend | 3 Months | 6 Months | 6 Months | 6 Months |
Team Member | Account Executive | Account Executive | Account Manager | Account Manager | Account Manager |
Audience Research | |||||
Creatives | |||||
Campaign Setup | |||||
Management & Optimisation | |||||
Conversion Rate Optimisation | |||||
Google Analytics Tracking | |||||
Monthly Reports | |||||
Bespoke Report Dashboard | |||||
Consultancy | |||||
Meetings | Fortnightly | Fortnightly | Fortnightly | Weekly | Weekly |
Setup | 12 - 14 Days | 12 - 14 Days | 10 - 12 Days | 10 - 12 Days | 10 - 12 Days |
We will be able to advise on the best package for your business during your initial 30 minute consultation.
Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend.
Pricing
Packages to suit every small business.
HOT IRON Digital has taken the mystery out of agency fees with our clear breakdowns and purpose-built packages to suit all businesses. If you’d like to discuss further or need something a little more flexible, book a call with us!
Trial
-
View Details
Included Hours - 10
Term - 1 Month + €250 for Ad Spend
Account Executive
Audience Research
Creatives
Meetings: Fornightly
Setup: 10-12 Days
Starter
-
View Details
Included Hours - 15
Term - 3 Months
Account Executive
Audience Research
Copywriting
Campaign Setup
Management & Optimisation
Google Analytics Tracking
Monthly Reports
Meetings: Fornightly
Setup: 10-12 Days
Advanced
-
View Details
Included Hours - 30
Term - 3 Months
Account Executive
Audience Research
Copywriting
Campaign Setup
Management & Optimisation
Conversion Rate Optimisation
Google Analytics Tracking
Monthly Reports
Meetings: Fortnightly
Setup: 10-12 Days
Elite
-
View Details
Included Hours - 45
Term - 6 Months
Account Executive
Audience Research
Copywriting
Campaign Setup
Management & Optimisation
Conversion Rate Optimisation
Google Analytics Tracking
Monthly Reports
Bespoke Report Dashboard
Meetings: Weekly
Setup-: 10-12 Days
Ultimate
-
View Details
Included Hours - 75
Term - 6 Months
Account Executive
Audience Research
Copywriting
Campaign Setup
Management & Optimisation
Conversion Rate Optimisation
Google Analytics Tracking
Monthly Reports
Bespoke Report Dashboard
Consultancy
Meetings: Weekly
Setup: 10-12 Days
We will be able to advise on the best package for your business during your initial 30 minute consultation.
Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend.
Ready To Dominate The Digital World?
"If you’re serious about taking your brand to the next level, then it’s time to partner with HOT IRON Digital. What are you waiting for? Let’s make some magic happen."
Frequently Asked Questions
We are the only agency that looks at ALL the big levers of your customer acquisition strategy, from before the click to after the click. This holistic framework (CAF) allows us to apply our proven process to diagnose, prescribe, implement and iterate solutions laid out in our comprehensive Strategic Growth Plan that address the root causes of underperforming acquisition strategies. With world-class subject matter experts behind Creative Lab, Traffic Harmony, and Conversion Architecture, you are getting the Mount Rushmore of customer acquisition talent to unlock your business potential.
We’ve gotten great results for businesses that are focused on lead gen, high-volume lead gen, high-ticket info businesses, and businesses that are a blend of both ecommerce and information/leadgen.
The best place to start is booking a call with us to see if we could be a good fit for each other. Next up would be to get our team to do a Strategic Growth Plan for your business which will identify the biggest levers that can unlock your business potential. Should we then agree to work with each other, we’d schedule an onboarding call(s) where you’d meet the team who’d be working with you to review and implement the strategic growth plan. We require a 120 day initial period of working with each other once we start – this is because it takes time, effort and patience to implement our game-changing strategie
Our fee schedule is based on the recommendations (prescriptions) made via the Strategic Growth Plan. This can be different for every customer because it really depends on your unique business’s needs. One important thing to note is that our fee schedule also decreases the more you scale your ad spend. No, we are not the cheapest agency on the market. Yes, we are worth every penny that we ask for!
This is a valid question that comes up again and again – and for good reason. One of the most complicated parts of advertising is having to spin up new creative on a whim. Luckily, here at Tier 11, we have a world-class copy and creative team that is here to whip up scripts, ad copy, videos, gifs, images, you name it, our creative team has it covered! And what’s even better, is we use proprietary systems to not only create, but to perpetually iterate creative and copy on your behalf. That way, you’ll never ‘run out’ of ideas or new creative.
With all of the new privacy updates & restrictions, issues with attribution, and limitations on tracking, this is often one of the most challenging parts of marketing. Being able to measure marketing impact is so crucial to your business’ success. Tier 11 has an entire Data Science Team dedicated to getting everything set up right the first time around. Our Data Science team closely monitors your accounts day in and day out to ensure when and if something goes wrong, we know ASAP and are able to promptly remedy the problem.
Here at HOT IRON, we work with a wide variety of businesses, and slightly larger businesses tend to see the strongest impact and value.
We pride ourselves on treating our customers just as we would our own team members.
When you choose to work with HOT IRON, you’ll not only have access to world class media buyers, art directors, conversion architects, and data scientists, but you’ll also gain access to your very own Account Manager who is responsible for YOUR SUCCESS. This is your go-to person that advocates FOR YOU in our company and ensures you’re happier than ever with our outputs.
Well believe it or not, you wouldn’t be alone! Most customers come into HOT IRON without funnels OR they come in with funnels that aren’t optimized or simply don’t work at all.
This is the reason we offer full funnel-building services in the form Customer Acquisition Formula or CAF.
This question will vary greatly on the type of business you have, the demand for your product/service in your field, and your willingness to test out new ideas and concepts. The clients who enjoy the most success with us are the ones that have a collaborative mindset, take ownership of things they need to, and play the long game.
Our Clients
We're proud to have worked with
Have a project in mind?
Book a call with our team!
Still thinking about it?
We’re still here to help! Get our free audit
“The Digital Marketing Mini Audit – Attract, Engage &
Convert”
Still thinking about it?
We’re still here to help! Get our free audit
“The Digital Marketing Mini Audit – Attract, Engage &
Convert”