The HOT IRON Agency Manifesto
Although we’re primarily known for our Facebook advertising prowess, our true aim is to unlock the online business potential of purpose-driven companies.
It doesn’t matter if it’s a product or service for the mass-market or simply a small tribe who are deeply passionate about your community—we use our expertise to open the gates to your market.
Many clients come to us feeling stuck—like these social media channels have “deadbolted” their true online potential. We simply provide the “smart key” that unlocks that potential so your business can thrive…
HOT IRON Objective
Our objective is to partner with purpose-driven businesses who truly want to unlock their online business potential.
Sure, we have the power to influence over one-half of the world’s population on a daily basis through the online social marketing channels we have mastered … but we take this power very seriously. As with great power comes great responsibility … just like Spiderman.
And because of this power, we only work with businesses that share our core values.
The HOT IRON Core Values
- We believe that it is better to give than to receive.
- We believe in connection, full disclosure, open communication and transparency in all things we do.
- We believe in “under-promising and over-delivering” and never overpromise and underdeliver. At bare minimum, we deliver as promised.
- We believe in doing what we say … and saying what we do.
- We believe that the digital marketing landscape is constantly shifting and with it, we must constantly shift. So we stay ahead, innovate and pivot and along the way, advise your business to do this as well.
- We believe that when we are at a moral or ethical crossroads, that we must ask ourselves one simple question: is this the right thing to do?
- We believe that it’s better to be: humble than haughty, confident than cocky, self effacing than self-absorbed, proactive than reactive, copious than careless, scrupulous than dishonest, hungry than contented, collaborative than confrontational, innovative than traditional, solution-oriented than problem-centric, independent than dependent, exceptional than expected and extraordinary than ordinary.
- We believe that if you’re going to do something, we must do it with the goal of being the best in the world at it…otherwise, what’s the point?
- We also believe in doing things with all our might and to the absolute best of our ability … because we simply couldn’t imagine doing it any other way.
- We believe that we should always do the thing that’s in the best interest of our customers; in fact, we would rather tell you to do something that hurts us, instead of us ever doing something that hurts you.
- We hold ourselves accountable, we expect you to hold us accountable, and we’ll hold you accountable to take the actions necessary for our collective success.