Why Getting Your Digital Marketing Working is Priority Number One:
Isn’t my Social Media and online presence just a brochure of my business? Yeah … but those usually get thrown in the trash. We need to make your online presence more than noise in your customers mind.
That means they are checking you out before they make a decision, covering website, social media channels and any content you publish. And they are checking out your competition. Who will win?
Yep, users judge a book by it’s cover. Your site, social channels and content better make a good first impression!
Building credibility in advance is key, the content you publish can either magnify your reputation online or not. The absence of any is an opening for the competition!
Maintaining audience attention is critical, quality and consistent content is the only way to command attention. Avoiding be canned in the digital waste-bin is the object of the game.
67% of active users follow businesses or brands, and formulate their opinions on them there. What reputation are you building on them?
Wow. Whatever business you’re in, your customers are on this network. Are you getting in front of them on a daily, weekly or even monthly basis?
How are you nurturing your customers and interacting with them on your website, social media, or even email? It’s far easier gaining new business from recommendations of existing loyal, raving fans.
Wowing customers is not an event, it’s a process. Maintaining consistency of service and communication of positive messages are difference betwee applified reputation and sales growth or not.
The internet doesn’t do 2nd chances! The biggest reasons for bad experiences are a confusing message, poor audience relevance, and wasting user time by not adding value to interaction.
The heavy lifting happens in the first few seconds. To gain several minutes of user attention, you must clearly and quickly communicate your value.
Ouch that’s harsh. Your credibility? You are a stellar business with good values. Unfortunately that doesn’t really matter!
Studies show that simply by being strategic and producing consistent, measurable marketing you can have a 100% or more increase in conversion. And that’s just the start! Imagine what’s possible when you optimise and improve what’s already working, the improvement cycle (secret sauce of Successful Digital Marketing).
Here’s What We Do…
We help the following…
FOR HOTEL & HOSPITALITY INDUSTRY
Busy Managing OperationsGoal- BookingsYou may not have time to become a marketing expert or just need support for your marketing team, we help deliver high-impactful consistent & effective communication to grow online brand reputation and audiences. And develop repeatable revenue from highly engaged customer communities through social media and email marketing. Or need to improve traffic results to website, and more importantly to physical premises.
FOR BRICKS N' MORTAR BUSINESSES
Busy Running Offline Get Online WorkingYou want to get more online sales and enquiries. Being found online and beating the competition in the online buyer research journey is the objective of the game. Building a trustworthy online brand and presence in front of your target audience and being the top of mind go-to-solution for what you offer is key. While ensuring the internal marketing with email to the loyal customers already know and love you is performing to the max driving sales revenue.
FOR ALL TYPES OF SERVICE BUSINESSES
Busy Servicing ClientsLeads, Brand & CommunityYou are expert at what they do and want to build a leveraged online revenue channel that attracts and delivers high quality leads. We help productize your services to fit market demand and help launch new products and services. While building an online, trustworthy platform to help you build a creditworthy brand and loyal audience that loves what you offer to drive repeat sales and Life-Time-Value
Get More Online Sales in 3 Simple Steps
Together we’ll work together to grow your business online.
Together, we'll explore your business and find a strategy that fits your business goals and targets the ideal audience
2. Get it Done…
We do the work to fit a timeframe and speed that suits you and fits your business goals. Helping you control and manage seamlessly.
3. Grow Revenue
Beat your competitors and say goodbye to wasted marketing money and frustration. Measure results. Optimise. And Celebrate!
What Our Clients have to say
Helen O'Reilly Commerical Director
We had no social media presence and aimlessly struggling to figure out how to bring new business in the door. HOT IRON'a simple, consistent social strategy worked amazingly well. We had no content, they trained us and took over the content creation headache.