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Why Getting Your Digital Marketing Working is Priority Number One:
Isn’t my Social Media and online presence just a brochure of my business? Yeah … but those usually get thrown in the trash. We need to make your online presence more than noise in your customers mind.
92% of customers do online research before they buy.
That means they are checking you out before they make a decision, covering website, social media channels and any content you publish. And they are checking out your competition. Who will win?
That means they are checking you out before they make a decision, covering website, social media channels and any content you publish. And they are checking out your competition. Who will win?
50 milliseconds (that’s 0.05 seconds)is what it takes for users to form an opinion
Yep, users judge a book by it’s cover. Your site, social channels and content better make a good first impression!
Yep, users judge a book by it’s cover. Your site, social channels and content better make a good first impression!
81% of business decision-makers prefer to get a series of articles versus pure ads
Building credibility in advance is key, the content you publish can either magnify your reputation online or not. The absence of any is an opening for the competition!
Building credibility in advance is key, the content you publish can either magnify your reputation online or not. The absence of any is an opening for the competition!
7 impressions it takes to be remembered online
Maintaining audience attention is critical, quality and consistent content is the only way to command attention. Avoiding be canned in the digital waste-bin is the object of the game.
Maintaining audience attention is critical, quality and consistent content is the only way to command attention. Avoiding be canned in the digital waste-bin is the object of the game.
83% of online consumers use the Facebook & Instagram Eco-system
67% of active users follow businesses or brands, and formulate their opinions on them there. What reputation are you building on them?
67% of active users follow businesses or brands, and formulate their opinions on them there. What reputation are you building on them?
3.5 Billion Monthly Active Users (Facebook Eco-System)
Wow. Whatever business you’re in, your customers are on this network. Are you getting in front of them on a daily, weekly or even monthly basis?
Wow. Whatever business you’re in, your customers are on this network. Are you getting in front of them on a daily, weekly or even monthly basis?
70% of people will trust a recommendation from someone they don’t even know
How are you nurturing your customers and interacting with them on your website, social media, or even email? It’s far easier gaining new business from recommendations of existing loyal, raving fans.
How are you nurturing your customers and interacting with them on your website, social media, or even email? It’s far easier gaining new business from recommendations of existing loyal, raving fans.
3 Months is the life span of a positive review
Wowing customers is not an event, it’s a process. Maintaining consistency of service and communication of positive messages are difference betwee applified reputation and sales growth or not.
Wowing customers is not an event, it’s a process. Maintaining consistency of service and communication of positive messages are difference betwee applified reputation and sales growth or not.
88% of vistors are less likely to return to a site or social channel after a bad experience
The internet doesn’t do 2nd chances! The biggest reasons for bad experiences are a confusing message, poor audience relevance, and wasting user time by not adding value to interaction.
The internet doesn’t do 2nd chances! The biggest reasons for bad experiences are a confusing message, poor audience relevance, and wasting user time by not adding value to interaction.
7 seconds or less is what you have to convince a social media or website visitor to stick around
The heavy lifting happens in the first few seconds. To gain several minutes of user attention, you must clearly and quickly communicate your value.
The heavy lifting happens in the first few seconds. To gain several minutes of user attention, you must clearly and quickly communicate your value.
75% admit to making judgements on a company’s credibility based on their website & social media experience
Ouch that’s harsh. Your credibility? You are a stellar business with good values. Unfortunately that doesn’t really matter!
Ouch that’s harsh. Your credibility? You are a stellar business with good values. Unfortunately that doesn’t really matter!
5X Potential for growth
Studies show that simply by being strategic and producing consistent, measurable marketing you can have a 100% or more increase in conversion. And that’s just the start! Imagine what’s possible when you optimise and improve what’s already working, the improvement cycle (secret sauce of Successful Digital Marketing).
Studies show that simply by being strategic and producing consistent, measurable marketing you can have a 100% or more increase in conversion. And that’s just the start! Imagine what’s possible when you optimise and improve what’s already working, the improvement cycle (secret sauce of Successful Digital Marketing).
Here’s What We Do…
We help the following…
FOR HOTEL & HOSPITALITY INDUSTRY
Busy Managing OperationsGoal- Bookings
You may not have time to become a marketing expert or just need support for your marketing team, we help deliver high-impactful consistent & effective communication to grow online brand reputation and audiences. And develop repeatable revenue from highly engaged customer communities through social media and email marketing. Or need to improve traffic results to website, and more importantly to physical premises.FOR BRICKS N' MORTAR BUSINESSES
Busy Running Offline Get Online Working
You want to get more online sales and enquiries. Being found online and beating the competition in the online buyer research journey is the objective of the game. Building a trustworthy online brand and presence in front of your target audience and being the top of mind go-to-solution for what you offer is key. While ensuring the internal marketing with email to the loyal customers already know and love you is performing to the max driving sales revenue.FOR ALL TYPES OF SERVICE BUSINESSES
Busy Servicing ClientsLeads, Brand & Community
You are expert at what they do and want to build a leveraged online revenue channel that attracts and delivers high quality leads. We help productize your services to fit market demand and help launch new products and services. While building an online, trustworthy platform to help you build a creditworthy brand and loyal audience that loves what you offer to drive repeat sales and Life-Time-ValueGet More Online Sales in 3 Simple Steps
Together we’ll work together to grow your business online.
1. Discovery
Together, we'll explore your business and find a strategy that fits your business goals and targets the ideal audience
2. Get it Done…
We do the work to fit a timeframe and speed that suits you and fits your business goals. Helping you control and manage seamlessly.
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3. Grow Revenue
Beat your competitors and say goodbye to wasted marketing money and frustration. Measure results. Optimise. And Celebrate!
What Our Clients have to say
HOT IRON delivered results in a short time like no one else, we increased number of enquires by 470%. They've succeeded in making our Digital Marketing effective, transparent, and measured. They deliver on their promises.
Helen O'Reilly Commerical Director
We were sitting on a massive database of old contacts that we were struggling to keep in touch with let alone marketing to. HOT IRON helped rebuild those relationships and helped additional revenue from an otherwise dormant resource. Brilliant.
Ger KellyEntrepreneur
We had no social media presence and aimlessly struggling to figure out how to bring new business in the door. HOT IRON'a simple, consistent social strategy worked amazingly well. We had no content, they trained us and took over the content creation headache.
Thank you!
Ann DowneyGeneral Manager
Take Control of Your Online Sales Today
We offer affordable starter packages that get results. Start building your online revenue machine today.
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