Have you ever viewed a product on Amazon, checked your Facebook page, and immediately seen the product you’d just been looking at? That’s a Dynamic Product Ad! One of the most powerful ways for eCommerce brands to drive revenue and increase their ROAS (Return On Advertising Spend).

With this type of campaign, you benefit from personalising Facebook ads reminding users of items they need/want to purchase. You can also draw further revenue from customers by targeting them with products that are similar to those already viewed or purchased.

Our Facebook advertising agency achieves this by understanding you, your business and your potential customers and using the right tools to design effective Facebook product ads that get you results. We like to think of it as ‘part magic/part technology’!

As a trusted Facebook ads agency, we’re at the forefront of Facebook’s latest innovations, from targeting to tracking. The Facebook Pixel is an invaluable tracking tool (code) created by Facebook gurus.

By installing it on your website (don’t worry, we can take care of that for you), the Pixel can assist us by monitoring visitors to your site and using that data to help us track conversions from Facebook Ads for your business. Simply, having this intelligence at our fingertips helps us target the right audiences for your future ads and remarket to those who’ve already visited your site.

The pixel data lets us know that they’re interested in what you offer (or they wouldn’t have visited your site to begin with, right?). But what’s SO smart is that we can now put your products in front of the customers who, for whatever reason, didn’t take that final step and purchase or book the first time around. It could have been for any number of reasons, but what’s important is we can now talk to them again and remind them you’re still here and still have something great to offer them! As a Facebook advertising agency, there’s nothing more satisfying for us than knowing we’ve turned an interested user into a loyal customer.

Facebook Remarketing can have a BIG impact on a business. Delivering immediate results – a customer who has previously visited your website or engaged with your ad is 70% more likely to convert and purchase!

Whaaaat?! We know! And it’s because of the power of the mighty Facebook Pixel. By installing it on your website or app, we can use it to leverage your business in SO many ways:

✅ By targeting anyone who visited your website within the last 180 days. This is fantastic if you want to re-engage people who may have forgotten about you or remind recent website visitors of products they’ve viewed and not yet purchased.

✅ By tracking the activity on your website, from when a product is added to the basket or a visitor has signed up to your email list. All aspects of your website can be tracked – and we can use our expertise as a Facebook ads agency to leverage this in our campaigns to drive sales and sign-ups.

✅ By finding more people who may buy your products or enquire about your services, you can quickly grow your business.

Facebook Lead Ads were first launched in 2015, and they are still one of the most efficient ways to generate leads. Relinquishing the need for a landing page, lead ads allow you to keep the user on Facebook whilst obtaining important information such as their name, email address, and phone number.

Most importantly, you can also qualify leads through the use of custom questions. This is great for service-based businesses that want to find out more information about potential customers before they pick up the phone and speak to them.

Here at HOT IRON Digital, we can help you create a lead-generation campaign that is designed to reach people at the right time across any device, including mobile. Our social media specialists are here to understand your goals and deliver meaningful results. That’s why we’re recognised as a leading Facebook advertising agency in Dublin for small and medium-sized businesses.

With over one billion active users every month, Facebook Messenger has become an integral part of Social Networking. With so many people using the app, it was only a matter of time before Facebook introduced a way for businesses to capitalise on this audience and start to generate revenue.

Marketing through Messenger works because it offers a personalised approach. Its conversational nature means it’s now outperforming email for some businesses, with an incredible 80% open rate and an average 40% increase in click-through rates.