Feel Like Your Ad Agency Is BOMBING Your Paid Search Ads?
We Think It’s Time You Work with the
ANTI-Ad Agency.
Here’s Why
When you work with an Ad Agency, you get just that. An agency that focuses solely on advertising.
This is great until you realize your business’ marketing consists of WAY more than just advertising.
Advertising is a single chord in the larger song of your business’ marketing. And unfortunately, no matter how
well someone plays that one chord, it’s impossible to harmonize the entire song if all other chords are neglected.
This is why we invented the Customer Acquisition Formula. Or as we like to call it: CAF.
CAF allows us, as the ANTI-Ad Agency, to take world-class, cross-channel Media Buying to
another level by combining it with 5-star creative systems and full-blown funnels that WORK.
How We Help Amplify Your Paid Search Ads
PPC Opportunity Analysis
Believe it or not, some of our friends are NOT on Google yet! (No worries- no judgement 😉) For those businesses who have poured MOST of their marketing budget into famous social platforms and forgotten that there’s an entire OCEAN of traffic still yet to be claimed, our team is standing by to do a thorough PPC Opportunity Analysis™ for everything your business could be doing on Google to skyrocket your traffic. This analysis will open up a gate to intent-based marketing you NEED in your business to harmonize cross-channel marketing like you never thought it could be.
111 Point Audit
When you make the decision to work with HOT IRON for Paid Search, you get a 111 Point Audit that is the most comprehensive, end-to-end diagnosis of your current strategy on Paid Search. We then prescribe a customized plan of action to turn any and all of your weak points into strengths. We then have our team of experts implement and execute this plan for you and you get to sit back and reap the benefits.
Traffic Harmonizer
SPEAKING OF HARMONIZED TRAFFIC…. Your paid traffic strategy should be a balanced mix of intent-based and interruption-based channels that make the most sense for your unique business. We orchestrate your omni-channel marketing strategy to make sure you get the most conversions without blowing up your marketing budget. This means more than JUST executing on paid-search, so you can start seeing the results you never knew you needed.
Creative Lab
The Creative Lab is our signature process to identify your best avatars and build creatives that will resonate with that audience. With that research in mind, we work with you in our Ads Collab process to make sure our creative aligns perfectly with your brand’s guidelines, look and feel. Next, we methodically test those creatives out “in the wild” with the goal of finding those unicorn ads that carry your ad spend in the most efficient way possible. By the way, we never stop this process which means you’ll always have “firewood” for your marketing conversion bonfire.
Conversion Architecture
Conversion Architecture is HOT IRON's AMPLIFIED version of Conversion Rate Optimization (you may know this as CRO). We do this by blending elements that guarantee increased conversion rate with components to your funnel that maximizes AOV & LTV. Elements like winning hooks, strong, avatar-specific ad scent, objection-crushing copy, optimal layout, and clean, user-friendly design. We then combine these funnels and landing pages with our omni-channel media buying for a cohesive approach to customer acquisition.
The ANTI-Ad Agency
HOT IRON is the ANTI – AD AGENCY that looks at your entire customer acquisition path, not just the effectiveness of your Facebook Ads. Here at HOT IRON, we’ve built a synchronous team of subject matter experts that is the Mount Rushmore of conversion. The subject matter, you ask? Creative Lab, cohesive multi-channel media buying, and landing page conversion architecture. You need all 3 of these to be pulling their weight for you to succeed, beat your competition, and allow you to pay more to acquire a customer. And we are THE ONLY agency specialized to solve all these big-swinging lever
Our process
Our Proven Process to Ease Marketing Worries:
Our promise to you is that you’ll never feel insecure about your marketing direction or worried that your
advertising budget isn’t being fully optimized.
Step 1: Diagnose
We’ll do a deep dive analysis on what your current media plan is, so we can get a good feel for where your business is at.
Step 2: Prescribe
We will take our diagnosis and create a prescription for your business that works with where you’re at and where you want your business to go. This will be part of your Strategic Growth Plan.
Step 3: Implement
Our worldwide media buyers, creative strategists, customer success managers, data scientists and funnel architects will implement your Strategic Growth Plan making adjustments where needed.
Step 4: Iterate
We will amplify your traffic, media, creative, and funnels like only HOT IRON can. You run your business, we’ll run your marketing.
Frequently Asked Questions
We are the only agency that looks at ALL the big levers of your customer acquisition strategy, from before the click to after the click. This holistic framework (CAF) allows us to apply our proven process to diagnose, prescribe, implement and iterate solutions laid out in our comprehensive Strategic Growth Plan that address the root causes of underperforming acquisition strategies. With world-class subject matter experts behind Creative Lab, Traffic Harmony, and Conversion Architecture, you are getting the Mount Rushmore of customer acquisition talent to unlock your business potential.
We’ve gotten great results for businesses that are focused on lead gen, high-volume lead gen, high-ticket info businesses, and businesses that are a blend of both ecommerce and information/leadgen.
The best place to start is booking a call with us to see if we could be a good fit for each other. Next up would be to get our team to do a Strategic Growth Plan for your business which will identify the biggest levers that can unlock your business potential. Should we then agree to work with each other, we’d schedule an onboarding call(s) where you’d meet the team who’d be working with you to review and implement the strategic growth plan. We require a 120 day initial period of working with each other once we start – this is because it takes time, effort and patience to implement our game-changing strategie
Our fee schedule is based on the recommendations (prescriptions) made via the Strategic Growth Plan. This can be different for every customer because it really depends on your unique business’s needs. One important thing to note is that our fee schedule also decreases the more you scale your ad spend. No, we are not the cheapest agency on the market. Yes, we are worth every penny that we ask for!
This is a valid question that comes up again and again – and for good reason. One of the most complicated parts of advertising is having to spin up new creative on a whim. Luckily, here at Tier 11, we have a world-class copy and creative team that is here to whip up scripts, ad copy, videos, gifs, images, you name it, our creative team has it covered! And what’s even better, is we use proprietary systems to not only create, but to perpetually iterate creative and copy on your behalf. That way, you’ll never ‘run out’ of ideas or new creative.
With all of the new privacy updates & restrictions, issues with attribution, and limitations on tracking, this is often one of the most challenging parts of marketing. Being able to measure marketing impact is so crucial to your business’ success. Tier 11 has an entire Data Science Team dedicated to getting everything set up right the first time around. Our Data Science team closely monitors your accounts day in and day out to ensure when and if something goes wrong, we know ASAP and are able to promptly remedy the problem.
Here at HOT IRON, we work with a wide variety of businesses, and slightly larger businesses tend to see the strongest impact and value.
We pride ourselves on treating our customers just as we would our own team members.
When you choose to work with HOT IRON, you’ll not only have access to world class media buyers, art directors, conversion architects, and data scientists, but you’ll also gain access to your very own Account Manager who is responsible for YOUR SUCCESS. This is your go-to person that advocates FOR YOU in our company and ensures you’re happier than ever with our outputs.
Well believe it or not, you wouldn’t be alone! Most customers come into HOT IRON without funnels OR they come in with funnels that aren’t optimized or simply don’t work at all.
This is the reason we offer full funnel-building services in the form Customer Acquisition Formula or CAF.
This question will vary greatly on the type of business you have, the demand for your product/service in your field, and your willingness to test out new ideas and concepts. The clients who enjoy the most success with us are the ones that have a collaborative mindset, take ownership of things they need to, and play the long game.
Still thinking about it?
We’re still here to help! Get our free audit
“The Digital Marketing Mini Audit – Attract, Engage &
Convert”
